About the Program
The Cass County Visitors Bureau Tourism Grant and Sponsorship Program is funded by revenues from the Innkeeper’s Tax. Its purpose is to support initiatives that increase tourism, attract visitors from outside Cass County, generate overnight stays, and strengthen the local economy. A visitor is an individual who travels from outside Cass County for leisure, recreation, entertainment, business, meetings, sporting events, cultural activities, shopping, dining, or other tourism-related purposes.
The purpose of the grant program is to promote the development and growth of tourism initiatives. The goal is to create a measurable economic impact on local businesses, attractions, restaurants, lodging providers, and communities.
Applications should demonstrate one or more of the following:
- Attract visitors from outside Cass County
- Increase overnight stays in Cass County
- Generate visitor spending at local businesses
- Promote Cass County as a tourism destination
- Enhance tourism amenities and visitor experiences
- Create long-term tourism assets
- Demonstrate measurable economic and community impact
- Generate positive media exposure
- Encourage repeat visitation
- Demonstrate strong marketing and promotional efforts
- Enhance the quality and sustainability of the event
- Leverage partnerships, sponsorships, and other funding sources